Formerly the APA, the Content Marketing Association is the industry body for the content marketing industry. Their members are agencies who produce groundbreaking content marketing strategies and effective content for client brands across all disciplines, including print, video, mobile and online.
Our involvement with the CMA began seven years ago when we produced their annual Directory. The Directory is the CMA’s most important piece of marketing material and is sent out to over 30,000 senior marketing executives. With editorial content covering all areas of the industry – print, digital, international, environment, research – the book sells the medium of content marketing on behalf of the CMA’s agency members.
Soul Content now plans, edits and writes all the CMA’s marketing materials, including their website, monthly e-newsletter and print brochures for events such as the annual International Content Marketing Summit and the International Content Marketing Awards. We have also been central to the organisation’s recent rebrand exercise as they moved from being the Association of Publishing Agencies to the Content Marketing Association, creating a new website, as well as all promotional and PR materials.