Founder and Editorial Director

Sam has been in the publishing industry for over 20 years, on both the consumer and customer side, creating award-winning magazines, brochures, catalogues and reports for some of Europe’s most famous brands and organisations, including Vodafone, Barclays, the British Army, Jaguar, British Airways, Coutts, RBS and Canon.

Throughout his career, Sam has created publications that not only achieve tough client objectives but are recognised throughout the industry as outstanding pieces of content marketing. As well as taking pride in a successful product, Sam takes great enjoyment in becoming part of a client’s team, immersing himself in their challenges and culture.

As well as six industry awards for publications he’s edited, Sam has twice won Editor of the Year awards, firstly for the Association of Publishing Agencies, then the British Society of Editors. Sam also edits a number of publications and online content for the Content Marketing Association and is an annual judge for their International Content Marketing Awards.

Creative Director

With more than 30 years of publishing experience, Ian has designed award-winning magazines for both newsstand and customer publishers. He’s worked for several leading design groups and publishing houses as art director and consultant on blue chip accounts from BMW to Ford to Toyota; American Express to Barclays; Asprey to M&S. Ian also has a broad range of work produced for clients in both the UK and overseas markets such as North America (General Motors), South Africa (Pick‘n’Pay), Europe (Ford) and Hong Kong (launch of Power and redesign of Prestige).


Johnny is an award-winning men’s lifestyle writer and editor who has written for The Guardian, The Telegraph, The Evening Standard, GQ, Esquire and Shortlist as well as previously contributing to The Face, loaded, Maxim, FHM and bespoke lifestyle magazines such as Hole & Corner and Delayed Gratification. He is also an experienced sub-editor and production editor for publications such as GQ Style, The Gentleman’s Journal and Forever Sports.