This consultancy and copywriting task was one of our largest jobs to date. Farrer & Co are one of London’s oldest and most prestigious law firms, counting the Royal Family and the country’s leading independent schools, colleges and museums as clients.
Farrers required a new website, one that appealed to their existing client base while attracting new clients. Given that they are a top tier firm and one of the country’s most respected legal businesses, they needed a balance of tone between open and accessible, and smart and knowledgeable.
The sheer size and range of the firm’s work meant that we had to write over 85,000 words in under four months, conducting over 30 interviews with the firm’s partners and associates along the way. The site is now a huge bank of information, knowledge and resources for the existing and potential client, as well as the many graduates looking for a prized placement in Farrers’ annual graduate training scheme.