As Editor-in-chief of Jaguar, one of the country’s most prestigious car customer magazines, our task was to bring the glamour, luxury and power of the premium car brand to the page, engaging with its customers around the world to increase loyalty and add value to their purchase.

The bi-annual magazine is an authority on performance and design, using specially commissioned photography and top-name writers to entertain and enlighten over 150,000 readers per issue. That regular customer communication has resulted in Jaguar readers having a more positive opinion of the Jaguar brand and be more likely to stick with Jaguar for their next car purchase.