As launch editor of The Lord’s Annual, our task was to produce an entertaining, vibrant and exciting guide to the ‘home of cricket’ and the upcoming season, as well as a platform to promote MCC and their work. This was achieved using a mix of interviews with top-name international players and ground staff, plus season previews written by some of the finest names in sports journalism.
Sold at Lord’s on match days, the 100-page publication was both a fascinating read and treasured souvenir, selling over 60,000 copies during the summer. The Annual also gained a lot of radio and press attention, with broadsheet journalists and Test Match Special commentators talking at length about its exclusive interviews and “delightful features”.