The Olympus E-system series of cameras, lens and equipment is specially tailored to the needs of professional digital photographers. To engage with this demanding audience, Olympus commissioned E, a customer magazine designed to promote brand loyalty within the European community of E-System users.

Distributed in five languages, the magazine dealt with all aspects of digital SLR photography, from cameras and accessories to image treatment and retouching, with a spotlight on professionals working in the field. A wide variety of photographers were interviewed and profiled, with their work given plenty of space to make a real impact.

E had a loyal readership of over 20,000 readers every issue, and quickly became an industry must-read, as well as a proven sales driver of Olympus cameras and equipment.