A 75,000-circulation magazine sent out to senior marketers and agency heads across Europe to promote the value of print in marketing campaigns. Currently distributed in 13 countries, including Australia, Brazil, Germany, France, Spain and Finland, the magazine is produced in 10 different languages, with 50% local content for each country. Soul Content controls all stages of production, from content planning through creation, translation and distribution. The magazine has been shortlisted twice in the B2B category of the International Content Marketing Awards.
Planning, commissioning, designing and producing each issue from scratch, our roles span the entire range of publishing the magazine, from editor to account manager, journalist to sub-editor. We ensure there’s no let-up in quality or relevance for the target audience – qualities that have resulted in some fantastic results. Recent research on the magazine found that:
• 81% read the issue for more than 15 minutes
• 93% liked the look and feel of the magazine
• 83% would pass the issue on to their colleagues
• 86% said they intend to use some of the content in their planning and campaigns
Take a look at the latest issue here