It’s a fact that good editors are always good journalists. Having the experience and insight to know what will inform and entertain the reader over a number of pages, while knowing how to subtly weave in sales messages and calls to action, is a powerful combination.
When writing content for any brand, it’s vital that the reader doesn’t feel like they’re being sold to. Whether business or consumer, all journalism should offer information, education and entertainment to build up a bond of trust between writer and reader. Once you have that bond, your customer will be far more open to whatever messages you wish to get across. These are just a few features from many written and published over the years. Click through to
read in full.
The Perfect Match, April 2012
Life In The Slow Lane, April 2012