MCC

As launch editor of The Lord’s Annual, our task was to produce an entertaining, vibrant and exciting guide to the ‘home of cricket’ and the upcoming season, as well as a platform to promote MCC and their work. This was achieved using a mix of interviews with top-name international players and ground staff, plus season previews written by some of the finest names in sports journalism.

Sold at Lord’s on match days, the 100-page publication was both a fascinating read and treasured souvenir, selling over 60,000 copies during the summer. The Annual also gained a lot of radio and press attention, with broadsheet journalists and Test Match Special commentators talking at length about its exclusive interviews and “delightful features”.