One of the most enjoyable and rewarding roles within any publishing agency is that of editor, and we have edited many publications and websites for clients in many different sectors. The key to editing a successful customer magazine or website is to translate the aims and values of the client brand and their customers, while giving the publication a unique personality that encourages the customer to keep reading.
As well as handling large teams of staff and contributors, there’s also a skill involved in handling the client, ensuring that their expectations are met without losing the all-important creative spark of great content. It’s this meeting point between creativity and brand objectives that’s the essence of content marketing and the desired editorial target for the editor. A selection of magazines we have edited are below. Click through for more information.